Easy-to-download graphics can be found in the Graphic Files folder that is located for download in Teams. Check out the toolkit below or download, for all caption copy, platform, and alt text tips. Visit this YouTube tutorial for assistance uploading Instagram stories. Contact Allison Haeger at ahaeger@aucd.org with any questions.
This website is supported by the Administration for Community Living (ACL, U.S. Department of Health and Human Services (HHS)) through USAging as part of a financial assistance award to USAging totaling $74,999,835 with 100 percent funding by ACL/HHS. The contents are those of the author(s) and do not necessarily represent the official view of, nor an endorsement, by USAging, ACL/HHS, or the U.S. Government.
Commonly used social media terms
- Platform = A social media website. Examples: Facebook, TikTok, Instagram, LinkedIn, Flickr
- FB = Facebook
- IG = Instagram
- TW = Twitter (now also referred to as X)
- Twitter thread = More than one tweet connected in a thread. Second, third, fourth tweets are comments on the first, but they act as a thread of thought, thread of a point. This is commonly used because of the limit on character count Twitter has with their posts. Use a Twitter thread if you are using a copy example that is too long for the character count limits, you can split up the information as best as possible and create a thread of comments.
- WCDT = We Can Do This
- Copy = The text in a social media caption
- Active Link = A website link that will redirect to a new webpage
- Dead Link = A website link that is inactive and will not redirect to a new webpage
Vaccine outreach social media tips
- Try to always use #SleeveUp in all social media posts related to vaccine outreach.
- Try to focus on the positive more than the negatives of a situation.
- Always feature a “call to action” in your post. The goal is to direct social media users to another webpage that relates to vaccine outreach and keep the engagement with users going.
- Examples: Find more information at vaccines.gov. Check out the full video testimony at (insert link).
- Spread out posting similar topics. Try to leave a few weeks between two long COVID or two mpox social media posts.
- Pay attention to Holiday’s and National months and plan social media around those events. Example: August is National Immunization Awareness Month (NIAM).
Fall COVID-19 and Flu Vaccine Recommendations
Instagram Story Graphic:
#SleeveUp and find a location to get your next vaccine.
Add a link on the Instagram story to ➡️ vaccines.gov.
It’s recommended that everyone aged 6 months and older get the updated COVID-19 vaccine to protect against serious illness.
The updated COVID-19 shot protects against the current kind of COVID-19 that is making people sick, and continual vaccination strengthens overall protection.
Seasonal flu vaccines are also now available. Go to vaccines.gov/find-vaccines/ to find a flu or COVID-19 shot location near you.
#SleeveUp
It’s recommended that everyone aged 6 months and older get the updated COVID-19 vaccine to protect against serious illness.
The updated COVID-19 shot protects against the current kind of COVID-19 that is making people sick, and continual vaccination strengthens overall protection.
Seasonal flu vaccines are also now available. Go to vaccines.gov/find-vaccines/ to find a flu or COVID-19 shot location near you.
#SleeveUp
August is National Immunization Awareness Month (NIAM)
#SleeveUp this August with AUCD! Celebrate National Immunization Awareness Month by catching up on all recommended vaccines you may need.
Vaccine schedule for children and teens ➡️ bit.ly/3pvu5xp.
Adult vaccine schedule ➡️ bit.ly/3PJ2jb8
Check out COVID-19 and flu vaccine locations ➡️ vaccines.gov.
Alt Text: An image of a mother and daughter is the center of a graphic. The image shows a Black mom with long braided hair, wearing an orange tank top, holding her young daughter who is wearing a blue and white striped dress with hair in pigtails. Both of them have yellow Band-Aids on their upper arms that face the camera. In the corner of the image is the AUCD aqua blue globe with a burst of lines going through it and text: AUCD. The graphic reads: National Immunization Awareness Month; #SleeveUp this August. In the top left corner, there is an illustration of a green Band-Aid bent into the shape of a heart, with AUCD blue colored hearts behind the Band-Aid heart. At the bottom of the graphic are simple illustrations of three people, one plays with a soccer ball, one is swinging a young child around, and the third person sits in a wheelchair. Those three people are shown in AUCD’s aqua blue against the light blue background of the graphic.
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.
#SleeveUp with the whole family this August! The Vaccines for Children (VFC) program provides free vaccines to children who qualify.
Learn more about the VFC program ➡️ bit.ly/3XdcXZp.
Find information on all recommended vaccines your child may need ➡️ bit.ly/3qDADEG.
Alt Text: A graphic with a light blue background has a dark blue border around an image of a young, White child pointing to a Band-Aid as a healthcare professional applies it to his arm. The child looks curiously at the Band-Aid as he points. In the corner of the photo sits the AUCD logo with a blue globe with a burst of lines going through it that reads: AUCD. In the top corner of the graphic, there is an illustration of a green Band-Aid bent into the shape of a heart, with AUCD blue colored hearts behind the Band-Aid heart. At the bottom of the graphics are simple illustrations of children playing. One shows three children playing with jump rope, another shows a parent and child on a swing set, and the third shows two children playing on a seesaw playground. The text at the top of the graphic reads: Let’s RISE for National Immunization Awareness Month.
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.
Long COVID – Vaccines Reduce the Risk
Even a mild case of COVID-19 can leave you with symptoms that last for months, and people with disabilities are at a greater risk. Lower your risk of Long COVID with the recommended vaccine today ➡ vaccines.gov. #WeCanDoThis #SleeveUp
English Graphic: Illustration of a vaccine bottle with red, yellow, and white stars around it. Outline of United States with “We Can Do This” written over the outline. The text reads: Vaccines reduce your risk of getting Long COVID. Increase your protection with an updated vaccine.
Spanish Graphic: Illustration of a vaccine bottle with red, yellow, and white stars around it. Outline of United States with “Junitos Sí Podemos” written over the outline. Text reads: Las vacunas reducen el riesgo de padecer COVID persistente. Refuerza tu protección con una vacuna actualizada.
COVID-19 Vaccine Reminder
Get the recommended COVID-19 vaccine if:
- You’re 18 or older and you haven’t yet gotten a COVID-19 vaccine.
- You’re vaccinated and your last dose was before September 2022.
Find recommended vaccines ➡️ vaccines.gov. #SleeveUp
Alt Text: A graphic with rows of dark blue, orange, gray, aqua blue, and white with text over top of each color. Text on colored rows reads: Why should I get an updated vaccine? It’s safe. It works. It protects us all.#SleeveUp. The right side of the graphic shows an image of a young child in a wheelchair, holding a pencil and smiling sitting at a school desk. The background of the image shows a classroom setting with a young White child writing at his desk. The AUCD logo shows an image of a globe with a burst of lines and text that reads: AUCD, Association of University Centers on Disabilities.
A COVID-19 vaccine offers extra protection for people with disabilities
from getting seriously ill with COVID-19.
For more guidance on recommended vaccines, speak with your
healthcare provider and visit vaccines.gov. #SleeveUp
Alt Text: A graphic with rows of dark blue, orange, gray, aqua blue, and white with text over top of each color. Text on colored rows reads: Why should I get an updated vaccine? It’s safe. It works. It protects us all.#SleeveUp. The AUCD logo shows an image of a globe with a burst of lines and text that reads: AUCD, Association of University Centers on Disabilities.
CDC American Sign Language (ASL) COVID-19 Information Series
This CDC video series offers information covering all things COVID-19
in American Sign Language (ASL).
Check out the series at COVID-19 ASL and find more information on
what vaccines you may need ➡ vaccines.gov. #WeCanDoThis #SleeveUp
**Post can default to using the YouTube link as the visual content also.
Do not have to use the photo provided. The link will make a preview of
the video pop up on the post.**
Alt Text: A person with short, black hair wearing a black shirt uses American
Sign Language (ASL) to introduce the COVID-19 informational video
series. They stand in front of a gray backdrop next to a text block that
reads: Get the latest COVID-19 information in American Sign
Language.
Mpox Vaccine Awareness
It’s never too late to get the second mpox dose if you’ve already had
the first.
Find information on how the virus spreads and how to best protect
yourself ➡ bit.ly/3MTVvWs.
Alt Text: An illustration of a beach scene with graphics representing sand
across the bottom and the blue sky across the top. There is a sun in
the top right corner and illustrated flip-flops, sunglasses, and a white
fedora hat with a black stripe sitting on the sand. There is a CDC logo
on the bottom right corner. Text reads: Mpox. Ready for summer?
Remember, 1 mpox vaccine dose provides some protection, but 2
doses are best. Get them and go! Cdc.gov/poxvirus/mpox/vaccines/.
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.
Mpox Vaccine Awareness
The 2-dose mpox vaccine is designed to protect against both mpox
and smallpox infections.
Find more information on how the virus spreads and how to best
protect yourself ➡ bit.ly/3MTVvWs.
Alt Text: An illustration of a beach scene with graphics representing sand
across the bottom and the blue sky across the top. There is a sun in
the top right corner and illustrated flip-flops, sunglasses, and a white
fedora hat with a black stripe sitting on the sand. There is a CDC logo
on the bottom right corner. Text reads: Mpox. Ready for summer?
Remember, 1 mpox vaccine dose provides some protection, but 2
doses are best. Get them and go! Cdc.gov/poxvirus/mpox/vaccines/.
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.
Easy-to-read Vaccination Interactive Story
Check out this easy-to-read interactive story from the CDC that shows how we can stay safe from COVID-19 by getting COVID-19 vaccines.
Get access to the full story ➡️ bit.ly/3WyrK0p.
Find vaccines near you ➡️ vaccines.gov.
#SleeveUp
Alt Text: An illustration shows a young child of color sitting in a doctor’s office wearing a mask and pointing to their arm where a Band-Aid is placed. The child wears a yellow shirt with orange glasses and blue pants. At the bottom of the illustration, text reads: The shot helps keep me from getting very sick.
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.
Easy-to-read COVID-19 Testing Interactive Story
Check out this easy-to-read interactive story from the CDC that follows a young man taking an at-home COVID-19 test.
Get access to the full story ➡️ bit.ly/42w1JBg.
Find vaccines ➡️ vaccines.gov.
#SleeveUp
Alt Text: An illustration shows a man of color wearing a yellow mask and a blue shirt, he sits in front of a window and holds an at-home COVID-19 test in his hand. The text above the illustration reads: How I take a COVID-19 test at home.
Tips for Vaccination Instagram Story
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.
Beach Fun Vaccine Reminder
Option 1) Summer is officially here! Get the recommended COVID-19 vaccine if:
- You’re 18 or older and you haven’t yet gotten a COVID-19 vaccine.
- You’re vaccinated and your last dose was before September 2022.
Find recommended vaccines ➡️ vaccines.gov. #SleeveUp
Option 2) #SleeveUp and stay safe at the beach! Get the recommended COVID-19 vaccine if:
- You’re 18 or older and you haven’t yet gotten a COVID-19 vaccine.
- You’re vaccinated and your last dose was before September 2022.
Find recommended vaccines ➡️ vaccines.gov.
Alt Text: An illustrated graphic shows a beach scene with blue water and skies, a bright orange sun in the top left corner, and bright orange sand. Together on the beach stands three friends, two White women and one Black woman with crutches and an amputated leg, all three women are wearing bathing suits and have Band-Aids placed on their left arms. There is also an umbrella, volleyball, and bucket of other beach fun illustrated sitting on the sand near the water. The text over the graphic reads: Protect yourself this summer. Get your COVID-19 vaccine #SleeveUp. In the bottom right corner is the AUCD logo that says “AUCD” and shows a blue globe with a burst of lines in it.
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.
Let’s RISE (Routine Immunizations on Schedule for Everyone)
Each caption can be used with any of the below graphics, feel free to swap them out. Find additional Let’s RISE resources from the CDC.
Your child’s vaccines can be the difference between more time on the playground and less time sick at home.
Check with your child’s doctor to make sure they’re protected against vaccine-preventable diseases and find more information ➡️ bit.ly/3qDADEG.
#SleeveUp
Alt Text: The image shows a smiling, young child wearing a t-shirt and sweatshirt. The photo is filtered with a sepia or black-and-white tint, the background is blurred and gray from the filter on the photo. Over the photo is an illustration of a yellow Band-Aid next to text that reads: Let’s play catch-up on routine vaccines. The blue, rectangular CDC logo sits in the bottom right corner of the image.
Routine childhood vaccinations are an important way to help protect your child from serious diseases, like Measles and Whooping Cough.
Check with your child’s doctor to make sure they’re protected against vaccine-preventable diseases and find more information ➡️ bit.ly/3qDADEG.
#SleeveUp
Alt Text: Image of two young children playing on a playground. The child closest to the camera smiles and laughs at the camera, with one front tooth missing. On his arm is a bright yellow Band-Aid. Over the image is a CDC logo in blue and text that reads: Let’s Play Catch-up on Routine Vaccines.
Getting a head start on your child’s back-to-school checklist? Don’t forget to schedule their routine vaccinations before the first day of school.
Find information on all recommended vaccines your child may need ➡️ bit.ly/3qDADEG.
#SleeveUp
Alt Text: Image of two young children playing on a playground. The two girls hold hands and shout excitedly. On each of the girls’ arms sits a bright yellow Band-Aid. Over the image is a CDC logo in blue and text that reads: Let’s Play Catch-up on Routine Vaccines.
Getting a head start on your child’s back-to-school checklist? COVID-19 vaccines and other recommended vaccines can be given safely during the same visit.
Find information on all routine vaccines your child may need ️➡️ bit.ly/3qDADEG.
#SleeveUp
Alt Text: An illustration of two elementary aged children holding hands as they walk up to a school building. The young girl wears a pink skirt and yellow blouse, with a blue bookbag, her hair is in pigtails. The young boy wears a pink striped polo shirt with blue pants, he carries a yellow bookbag. Both children wear pink sneakers and have Band-Aid’s on their arms. Below them the blue CDC logo is shown, with text over the illustration that reads: Take steps to make sure your kids are ready to return to school with recommended vaccinations.
The Vaccines for Children (VFC) program helps provide free vaccines to children who qualify.
Learn more about the VFC program ➡️ bit.ly/3XdcXZp.
Find information on all recommended vaccines your child may need ➡️ bit.ly/3qDADEG.
#SleeveUp
Alt Text: Image of two elementary-aged children raising their hands in class to participate. The boy on the left holds a pencil in his outstretched hand, wearing a long sleeve light t-shirt. The girl on the right smiles and raises her hand, wearing a long-sleeve striped t-shirt. Text over the image reads: Before heading back to school, Let’s Catch Up on Routine Vaccines.
COVID-19 and Flu Vaccine Recommendation
Not only is it safe, but you will be better protected if you get the flu vaccine and the COVID-19 vaccine at the same time.
Find a location to get the recommended COVID-19 and flu vaccines ➡️ vaccines.gov.
#SleeveUp
Alt Text: A graphic with a light blue background shows multiple bright red COVID-19 molecules floating around the graphic. A woman is illustrated wearing a yellow t-shirt and long, green earrings. The woman symbolizes she is “OK” by showing the hand/finger sign and on her arm is a tan Band-Aid. A text box indicates she is saying: You can get a Flu vaccine and a COVID-19 vaccine at the same visit if you are due for both. In the top left corner is the Family Voices logo, with the red heart inside the “V” on voices. Across the bottom of the graphic is a white space that shows the Disability Community in Action logo and has text that reads: Learn more at Getting a Flu Vaccine and a COVID-19 Vaccine at the Same Time | CDC.
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.
COVID-19 Vaccine Safety
COVID-19 vaccination is safe. Get the recommended COVID-19 vaccine if:
- You’re 18 or older and you haven’t yet gotten a COVID-19 vaccine.
- You’re vaccinated and your last dose was before September 2022.
Find recommended vaccines ➡️ vaccines.gov.
#SleeveUp
Alt Text: A written graphic shows a blue-gray background with four white page scribbles that leave space for text. The graphic is titled in the top, center space with: COVID-19 Vaccine Safety. Three red COVID-19 molecules sit next to the title. One through four, the text on the graphic reads:
- COVID-19 vaccines were developed using science that has been around for decades.
- COVID-19 vaccines are safe and meet the Food and Drug Administration’s rigorous scientific standards for safety, effectiveness, and manufacturing quality.
- COVID-19 vaccines are effective at preventing severe illness from COVID-19 and limiting the spread of the virus that causes it.
- COVID-19 vaccines are monitored by the most intense safety monitoring efforts in US history.
In the top left corner of the graphic is the Family Voices logo with the white heart in the center of the “V.” The bottom left corner shows the Disability Community in Action logo. In the bottom right corner, text reads: For more information, visit: Ensuring COVID-19 Vaccine Safety in the US | CDC.
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.
Vaccination While Pregnant or Breastfeeding
If you are pregnant or breastfeeding, it is still recommended you get the COVID-19 vaccine if:
- You’re 18 or older and you haven’t yet gotten a COVID-19 vaccine.
- You’re vaccinated and your last dose was before September 2022.
Find recommended vaccines ➡️ vaccines.gov.
Learn more about getting COVID-19 vaccines while pregnant or breastfeeding ➡️ bit.ly/43Y6CmM.
#SleeveUp
Alt Text: An illustrated graphic shows grassy hills and a cloudy sky with birds flying by. Three pregnant individuals are together on the grass, one person uses a wheelchair, and one person has an amputated leg. All three cradle their stomachs. A text box indicates one of the pregnant individuals is saying: COVID-19 vaccination during pregnancy is safe and effective. In the top right corner is the AUCD logo with the blue globe with a burst going through it.
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.
Getting the Flu Vaccine while Pregnant
Protect yourself and your baby by getting the flu vaccine while pregnant.
Find a location to get the routine flu vaccine ➡️ vaccines.gov.
#SleeveUp
Alt Text: A graphic with a gray/blue background features a few blue squiggly lines and blobs of teal shapes to accent the graphic. A lightbulb is illustrated in the center of the graphic, it is lit up, and a check mark is placed inside the bulb. Below the lightbulb is text that sits in a chat box design, the text reads: Did you know? Getting the flu vaccine during pregnancy is one of the best ways to protect yourself and your baby for several months after birth from flu-related complications. Next to the text is an illustration of a pregnant woman cradling her growing belly. The graphic is accented by the Family Voices logo with a red heart in the middle of the “V,” and the Disability Community in Action logo at the bottom of the graphic.
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.
Vaccine Tips for Travelers
@FamilyVoices wants you healthy this summer, start by getting up to date on all routine vaccines before traveling. Some countries even require you to get specific vaccines.
Learn more about vaccine preparation for traveling ➡️ bit.ly/3JmTsbd.
#SleeveUp
Alt Text: A graphic with a blue, sky-like background shows a sun in the top right corner, an airplane in the top left corner, and a family with suitcases in the bottom left corner. 6 miniature graphics are paired with travel vaccine and preparation tips that read:
- Before traveling, make sure you are up to date on all of your routine vaccines.
- Make an appointment with your healthcare provider or a travel health specialist.
- Healthcare providers can help you get destination specific vaccines, medicines, and information.
- Because some vaccines require multiple doses, it’s best to see your healthcare provider as soon as possible.
- If you need help finding a location that provides certain vaccines or medicines, visit CDC’s Find a Clinic page.
- Find out which travel vaccines you may need to help you stay healthy on your trip.
The Family Voices logo with a white heart in the center of the “V” is at the bottom of the graphic with the Disability Community in Action logo.
Pre-drafted Instagram story. Visit this YouTube tutorial for help uploading Instagram stories and replacing dead links and hashtags.